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Public Relations Specialist in Edmonton, AB

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

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Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a public relations specialist.Search public relations specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Public Relations Specialist in Edmonton, AB

60219 - 82000

Low
60219
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
71494
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
82000
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 160669 193469 218581 VP of Marketing 148369 167075 182706 Marketing Director 115056 138888 160669 Marketing Manager 88663 104294 114031 Marketing Specialist 62525 69700 77900 Marketing Coordinator 55094 65856 73288 Marketing Analytics Manager 98400 111213 120950 Marketing Analytics Specialist 67138 85588 100450 Product Manager 83794 102244 123000 Project Manager – Marketing and Creative 78413 98144 111725 Demand Generation Manager 86613 98656 108650 Media Manager 91994 99938 111725 Media Buyer 61244 75338 89944 Media Planner 55350 64063 74056 Brand Manager 79950 97119 117619 Event Manager 61756 74569 85331 Event Coordinator 51763 58938 67394 Communications Director 115825 140681 162975 Communications Manager 94300 108906 124538 Communications Specialist 60475 71750 82256 Public Relations Director 116338 130431 144525 Public Relations Manager 94556 103781 123000 Product Marketing Manager 74569 97119 119156

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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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