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Brand Manager in Winnipeg, MB

Brand Manager Job Description

A Brand Manager in Canada holds a pivotal role in shaping a brand's presence, perception, and performance within the market. This position is responsible for the end-to-end development and execution of brand strategies designed to enhance brand awareness, drive sales, cultivate customer loyalty, and ultimately grow market share. The role demands a blend of strategic thinking, analytical acumen, and creative vision, leveraging market research insights to inform brand positioning, guide product development, and orchestrate integrated marketing and communications initiatives. Candidates typically possess 5-8 years of progressive experience in marketing or brand management, with a proven track record of building successful brands. A bachelor's degree in Marketing, Business Administration, or a related field is generally required, and a deep understanding of Canadian consumer behavior, cultural nuances, and competitive landscapes is essential.

Typical brand manager duties:

Conduct thorough market research and competitive analysis to identify opportunities and challenges within the Canadian market.Develop, implement, and manage comprehensive brand strategies, marketing plans, and product roadmaps.Define and maintain brand identity, messaging, and visual guidelines across all touchpoints.Collaborate closely with product development, sales, creative, and external agencies to ensure cohesive brand execution.Monitor brand performance using key metrics, analyzing sales data, market share, and consumer insights to optimize strategies.Lead new product or service launches and marketing campaigns tailored for the Canadian audience.Manage brand budgets, forecasting, and reporting on marketing expenditures and ROI.

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Salary for Brand Manager in Winnipeg, MB
75215 - 111230
Low
75215
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
91875
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
111230
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 153615 184975 208250 VP of Marketing 139650 158270 171255 Marketing Director 110005 132790 153615 Marketing Manager 84770 99225 108780 Marketing Specialist 58800 65415 72765 Marketing Coordinator 51205 62230 69335 Marketing Analytics Manager 93590 103635 115150 Marketing Analytics Specialist 63700 80850 95060 Media Manager 87955 95550 105350 Product Manager 78155 94815 114170 Product Marketing Manager 70560 91875 112945 Project Manager – Marketing and Creative 73990 93835 105350 Demand Generation Manager 81095 91630 102410 Media Buyer 57820 70315 85260 Media Planner 52185 60270 69825 Event Manager 54880 68110 78155 Event Coordinator 48020 55860 63945 Communications Director 110495 133280 154105 Communications Manager 90160 104125 118090 Communications Specialist 57330 68600 78645 Public Relations Director 111230 123725 136955 Public Relations Manager 89425 98245 115885 Public Relations Specialist 57330 68355 78400

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.