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Brand Manager in Winnipeg, MB

Brand Manager Job Description

Brand Managers in Canada are responsible for developing and executing brand strategies to enhance brand awareness, drive sales, and build customer loyalty. This role involves market research, brand positioning, product development, and marketing/communications.

Typical brand manager duties:

Develop and implement a comprehensive brand strategy aligned with business objectives. Define brand identity, positioning, and messaging. Create brand guidelines and ensure consistency across all touchpoints. Conduct market research to understand target audience, competitors, and industry trends. Collaborate with product development teams to create products that align with the brand strategy. Oversee the development of marketing materials and campaigns. Manage the brand's presence across all channels (digital, print, broadcast). Track brand performance metrics and analyze results.

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Salary for Brand Manager in Winnipeg, MB
67130 - 92120
25th percentile
67130
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
81095
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
92120
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Marketing Analytics Manager 86730 99715 113435 Marketing Analytics Specialist 61740 77665 88935 Demand Generation Manager 80605 90650 102165 E-Commerce Manager 72765 89425 100450 Project Manager – Marketing and Creative 72765 92855 105105 Product Manager 76685 92855 112945 Event Manager 54880 67620 77910 Event Coordinator 47285 54880 62720 Media Director 87710 94815 104125 Media Buyer 56105 68110 83055 Media Planner 51205 59290 68845

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