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Chief Marketing Officer in Winnipeg, MB

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Winnipeg, MB
153615 - 208250
Low
153615
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
184975
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
208250
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High VP of Marketing 139650 158270 171255 Marketing Director 110005 132790 153615 Marketing Manager 84770 99225 108780 Marketing Specialist 58800 65415 72765 Marketing Coordinator 51205 62230 69335 Marketing Analytics Manager 93590 103635 115150 Marketing Analytics Specialist 63700 80850 95060 Media Manager 87955 95550 105350 Product Manager 78155 94815 114170 Product Marketing Manager 70560 91875 112945 Project Manager – Marketing and Creative 73990 93835 105350 Demand Generation Manager 81095 91630 102410 Media Buyer 57820 70315 85260 Media Planner 52185 60270 69825 Brand Manager 75215 91875 111230 Event Manager 54880 68110 78155 Event Coordinator 48020 55860 63945 Communications Director 110495 133280 154105 Communications Manager 90160 104125 118090 Communications Specialist 57330 68600 78645 Public Relations Director 111230 123725 136955 Public Relations Manager 89425 98245 115885 Public Relations Specialist 57330 68355 78400

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.