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Public Relations Specialist in Winnipeg, MB

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

Looking for a public relations specialist or a public relations specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a public relations specialist.Search public relations specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Public Relations Specialist in Winnipeg, MB

57575 - 78400

Low
57575
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
68355
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
78400
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 153615 184975 208985 VP of Marketing 141855 159740 174685 Marketing Director 110005 132790 153615 Marketing Manager 84770 99715 109025 Marketing Specialist 59780 66640 74480 Marketing Coordinator 52675 62965 70070 Marketing Analytics Manager 94080 106330 115640 Marketing Analytics Specialist 64190 81830 96040 Product Manager 80115 97755 117600 Project Manager – Marketing and Creative 74970 93835 106820 Demand Generation Manager 82810 94325 103880 Media Manager 87955 95550 106820 Media Buyer 58555 72030 85995 Media Planner 52920 61250 70805 Brand Manager 76440 92855 112455 Event Manager 59045 71295 81585 Event Coordinator 49490 56350 64435 Communications Director 110740 134505 155820 Communications Manager 90160 104125 119070 Communications Specialist 57820 68600 78645 Public Relations Director 111230 124705 138180 Public Relations Manager 90405 99225 117600 Product Marketing Manager 71295 92855 113925

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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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