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SEO Specialist in Appleton, WI

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical SEO specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Appleton, WI

57420 - 78083

Low
57420
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
66773
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
78083
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 87870 102443 118973 Marketing Analytics Specialist 61770 74385 93960 Digital Strategist 80910 95265 112230 Growth Marketing Manager 79388 94613 115928 Demand Generation Manager 77430 91568 109838 E-Commerce Marketing Manager 78518 90915 109838 Performance Marketing Manager 65250 89610 113970 Digital Marketing Manager 70253 87653 100268 Digital Marketing Specialist 50895 60030 71775 Digital Project Manager 66120 84608 98963 Email Marketing Manager 61118 77430 92873 Email Marketing Specialist 45675 56768 65468 Marketing Automation Specialist 61335 71993 84608 Paid Search Specialist 54810 65250 73950

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.