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Product Manager in Atlanta, GA

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Atlanta, GA
102025 - 153175
Low
102025
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
131175
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
153175
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 187550 224675 273625 Vice President of Marketing 162525 190850 218075 Marketing Director 119625 145475 180950 Product Marketing Manager 98725 124300 150700 Marketing Manager 99275 118800 140250 Marketing Coordinator 55275 68475 83325 Brand Manager 88825 106150 127050 Project Manager 76450 90750 110000 Customer Experience Marketing Manager 65725 82500 98725 Market Researcher 64900 80575 99000 Media Director 106700 128975 150700 Media Buyer 67650 78100 94875 Media Planner 66275 77000 92400 Communications Manager 85525 100375 115500 Communications Specialist 59950 70675 85800 Event Manager 61600 75625 92950 Event Coordinator 48400 56100 65725

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.