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Product Manager in Albuquerque, NM

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Albuquerque, NM

88576 - 132984

Low
88576
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
113884
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
132984
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 162828 195059 237556 Vice President of Marketing 141101 165693 189329 Marketing Director 103856 126299 157098 Product Marketing Manager 85711 107915 130835 Marketing Manager 86189 103140 121763 Marketing Coordinator 47989 59449 72341 Brand Manager 77116 92158 110303 Project Manager 66373 78788 95500 Customer Experience Marketing Manager 57061 71625 85711 Market Researcher 56345 69954 85950 Media Director 92635 111974 130835 Media Buyer 58733 67805 82369 Media Planner 57539 66850 80220 Communications Manager 74251 87144 100275 Communications Specialist 52048 61359 74490 Event Manager 53480 65656 80698 Event Coordinator 42020 48705 57061

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.