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Marketing Director in St. Cloud, MN

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in St. Cloud, MN

97875 - 148050

Low
97875
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
119025
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
148050
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 153450 183825 223875 Vice President of Marketing 132975 156150 178425 Product Manager 83475 107325 125325 Product Marketing Manager 80775 101700 123300 Marketing Manager 81225 97200 114750 Marketing Coordinator 45225 56025 68175 Brand Manager 72675 86850 103950 Project Manager 62550 74250 90000 Customer Experience Marketing Manager 53775 67500 80775 Market Researcher 53100 65925 81000 Media Director 87300 105525 123300 Media Buyer 55350 63900 77625 Media Planner 54225 63000 75600 Communications Manager 69975 82125 94500 Communications Specialist 49050 57825 70200 Event Manager 50400 61875 76050 Event Coordinator 39600 45900 53775

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.