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Marketing Director in Long Beach, CA

Marketing Director job description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

Looking for a marketing director or a marketing director job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing director.Search marketing director openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Marketing Director in Long Beach, CA

132300 - 200700

Low
132300
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
161400
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
200700
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Chief Marketing Officer 207000 249600 300900 Vice President of Marketing 180300 211200 243000 Product Manager 114300 146700 170700 Product Marketing Manager 111000 138900 168000 Marketing Manager 109200 130800 154500 Marketing Coordinator 61200 75300 91800 Brand Manager 98400 117900 141000 Marketing Project Manager 85200 101100 122400 Market Researcher 71700 90000 110700 Media Director 117300 141900 165600 Media Buyer 77100 86700 105000 Media Planner 73200 85200 102000 Communications Manager 94500 111300 128700 Communications Specialist 66300 78300 95100 Event Manager 68100 84600 103800 Event Coordinator 54000 62700 73500

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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