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Marketing Director in Carlsbad, CA

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Carlsbad, CA

131588 - 199045

Low
131588
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
160023
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
199045
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 206305 247143 300988 Vice President of Marketing 178778 209935 239883 Product Manager 112228 144293 168493 Product Marketing Manager 108598 136730 165770 Marketing Manager 109203 130680 154275 Marketing Coordinator 60803 75323 91658 Brand Manager 97708 116765 139755 Project Manager 84095 99825 121000 Customer Experience Marketing Manager 72298 90750 108598 Market Researcher 71390 88633 108900 Media Director 117370 141873 165770 Media Buyer 74415 85910 104363 Media Planner 72903 84700 101640 Communications Manager 94078 110413 127050 Communications Specialist 65945 77743 94380 Event Manager 67760 83188 102245 Event Coordinator 53240 61710 72298

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.