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Marketing Director in Austin, TX

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Austin, TX

126150 - 190820

Low
126150
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
153410
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
190820
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 197780 236930 288550 Vice President of Marketing 171390 201260 229970 Product Manager 107590 138330 161530 Product Marketing Manager 104110 131080 158920 Marketing Manager 104690 125280 147900 Marketing Coordinator 58290 72210 87870 Brand Manager 93670 111940 133980 Project Manager 80620 95700 116000 Customer Experience Marketing Manager 69310 87000 104110 Market Researcher 68440 84970 104400 Media Director 112520 136010 158920 Media Buyer 71340 82360 100050 Media Planner 69890 81200 97440 Communications Manager 90190 105850 121800 Communications Specialist 63220 74530 90480 Event Manager 64960 79750 98020 Event Coordinator 51040 59160 69310

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.