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Marketing Analytics Manager in Albuquerque, NM

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Albuquerque, NM

96455 - 130596

Low
96455
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
112451
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
130596
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 67805 81653 103140 Digital Strategist 88815 104573 123195 Growth Marketing Manager 87144 103856 127254 Demand Generation Manager 84995 100514 120569 E-Commerce Marketing Manager 86189 99798 120569 Performance Marketing Manager 71625 98365 125105 Digital Marketing Manager 77116 96216 110064 Digital Marketing Specialist 55868 65895 78788 Digital Project Manager 72580 92874 108631 Email Marketing Manager 67089 84995 101946 Email Marketing Specialist 50138 62314 71864 Marketing Automation Specialist 67328 79026 92874 SEO Specialist 63030 73296 85711 Paid Search Specialist 60165 71625 81175

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.