E-Commerce Marketing Manager in Richmond, VA

E-Commerce Marketing Manager Job Description

E-commerce marketing managers develop and implement plans to achieve online marketing and sales goals through effective e-commerce. They may be expected to drive or contribute to search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behavior. This role also often includes training and leading an e-commerce marketing team. Employers look for candidates who are skilled at translating quantitative information into creative strategies.

Typical e-commerce marketing manager duties:

Developing project budgets and monitoring costs

Providing status reports to project stakeholders, including business leadership

Collaborating with IT staff to improve customers’ online experience

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Salary for E-Commerce Marketing Manager in Richmond, VA

88853 - 123750

25th percentile

88853

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

103208

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

123750

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

90833

115088

134393

Growth Marketing Manager

88358

105683

128453

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87120

110633

132660

Demand Generation Manager

86378

102218

122513

Brand Manager

78458

94545

113108

Project Manager – Marketing and Creative

67568

80933

97268

Customer Experience Marketing Manager

59153

74250

88853

Media Director

96030

116078

135630

Digital Media Buyer

58905

68805

85388

Media Planner

58658

68805

83160

Marketing Analytics Manager

96278

112365

130433

Marketing Analytics Specialist

68063

81923

103703

Market Researcher

57173

71033

87368

Event Manager

54698

66825

82170

Event Coordinator

43560

50243

58905

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