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Digital Marketing Specialist in Framingham, MA

Digital Marketing Specialist job description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Looking for a digital marketing specialist or a digital marketing specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing specialist.Search digital marketing specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Conversion rate optimization
CRM platform proficiency
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation
Paid media
Social media platforms

Salary for Digital Marketing Specialist in Framingham, MA

61800 - 87035

Low
61800
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
72615
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
87035
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title Low Mid High Marketing Analytics Manager 110468 124373 145230 Marketing Analytics Specialist 75190 91155 114073 Digital Strategist 98365 115875 136475 Growth Marketing Manager 96563 114330 142140 Demand Generation Manager 94245 111240 133643 E-Commerce Marketing Manager 94760 110210 133128 Performance Marketing Manager 79310 108408 138278 Digital Marketing Manager 85233 106863 121540 Digital Project Manager 80340 103000 119995 Email Marketing Manager 75190 94245 114330 Email Marketing Specialist 55363 69010 79568 Marketing Automation Specialist 75448 88580 106090 SEO Specialist 69783 80855 93730 Paid Search Specialist 66950 79310 90125

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.