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Digital Marketing Manager in San Diego, CA

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in San Diego, CA
99323 - 141758
Low
99323
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
123923
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
141758
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 124230 144833 168203 Marketing Analytics Specialist 87330 105165 132840 Digital Strategist 114390 134685 158670 Growth Marketing Manager 112238 133763 163898 Demand Generation Manager 109470 129458 155288 E-Commerce Marketing Manager 111008 128535 155288 Performance Marketing Manager 92250 126690 161130 Digital Marketing Specialist 71955 84870 101475 Digital Project Manager 93480 119618 139913 Email Marketing Manager 86408 109470 131303 Email Marketing Specialist 64575 80258 92558 Marketing Automation Specialist 86715 101783 119618 SEO Specialist 81180 94403 110393 Paid Search Specialist 77490 92250 104550

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.