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Digital Marketing Manager in Lexington, KY

Digital Marketing Manager job description

Digital marketing managers lead the development and execution of online marketing strategies that strengthen brand awareness, engage target audiences and drive business growth. They oversee digital initiatives across channels, using data-driven insights to optimize performance, improve customer experiences and support organizational goals. Working closely with cross-functional teams, digital marketing managers coordinate campaigns that generate demand, increase website traffic, and improve customer acquisition and retention.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services across online channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital marketing programsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

Looking for a digital marketing manager or a digital marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a digital marketing manager.Search digital marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Audience segmentation
Brand management
Business planning and forecasting
Competitive analysis
Conversion rate optimization
Digital advertising
Email marketing
Integrated campaigns
Marketing analytics
Marketing automation

Salary for Digital Marketing Manager in Lexington, KY

76958 - 109740

Low
76958
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
96488
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
109740
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 99743 112298 131130 Marketing Analytics Specialist 67890 82305 102998 Digital Strategist 88815 104625 123225 Growth Marketing Manager 87188 103230 128340 Demand Generation Manager 85095 100440 120668 E-Commerce Marketing Manager 85560 99510 120203 Performance Marketing Manager 71610 97883 124853 Digital Marketing Specialist 55800 65565 78585 Digital Project Manager 72540 93000 108345 Email Marketing Manager 67890 85095 103230 Email Marketing Specialist 49988 62310 71843 Marketing Automation Specialist 68123 79980 95790 SEO Specialist 63008 73005 84630 Paid Search Specialist 60450 71610 81375

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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