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Digital Marketing Manager in Cambridge, MA

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Cambridge, MA
106590 - 152130
Low
106590
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
132990
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
152130
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 133320 155430 180510 Marketing Analytics Specialist 93720 112860 142560 Digital Strategist 122760 144540 170280 Growth Marketing Manager 120450 143550 175890 Demand Generation Manager 117480 138930 166650 E-Commerce Marketing Manager 119130 137940 166650 Performance Marketing Manager 99000 135960 172920 Digital Marketing Specialist 77220 91080 108900 Digital Project Manager 100320 128370 150150 Email Marketing Manager 92730 117480 140910 Email Marketing Specialist 69300 86130 99330 Marketing Automation Specialist 93060 109230 128370 SEO Specialist 87120 101310 118470 Paid Search Specialist 83160 99000 112200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.