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Demand Generation Manager in Knoxville, TN

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Salary for Demand Generation Manager in Knoxville, TN

83660 - 118675

Low
83660
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
98935
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
118675
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 94940 110685 128545 Marketing Analytics Specialist 66740 80370 101520 Digital Strategist 87420 102930 121260 Growth Marketing Manager 85775 102225 125255 E-Commerce Marketing Manager 84835 98230 118675 Performance Marketing Manager 70500 96820 123140 Digital Marketing Manager 75905 94705 108335 Digital Marketing Specialist 54990 64860 77550 Digital Project Manager 71440 91415 106925 Email Marketing Manager 66035 83660 100345 Email Marketing Specialist 49350 61335 70735 Marketing Automation Specialist 66270 77785 91415 SEO Specialist 62040 72145 84365 Paid Search Specialist 59220 70500 79900

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.