CX Specialist – Marketing and Creative

CX Specialist – Marketing and Creative job description

The customer experience specialist is a data-driven position on marketing teams. These professionals manage and oversee the mapping of all processes aimed at the customer journey, including direct web traffic, inbound inquiries, advertising and digital media, and channels such as social media, mobile and geotagging. Customer experience marketing managers must be versatile and flexible in their outlook and willing to embrace several marketing disciplines to help the company create positive interactions with customers. Employers often prefer candidates who have a strong understanding of the company’s business and market.

Typical CX specialist – marketing and creative duties:

Developing personalization strategies based on analysis of data to pursue new clients and better manage existing relationships

Supervising implementation of all customer relationship strategies

Working with support teams to analyze data from multiple sources with the goal of building better relationships with customers

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CRM platform proficiency

Customer experience

Customer insights

Customer journey mapping

Human-computer interaction

Market research

Market segmentation

Marketing analytics

User persona

User research

Voice of customer (VOC)

National salary range for CX Specialist – Marketing and Creative

60250 - 91250

Low

60250

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

76250

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

91250

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title

Low

Mid

High

UX Director

141500

169250

196500

UX Researcher

98000

124250

153000

UX Designer

98500

121000

145250

Product Designer

101000

131000

161500

Front-End Developer – Marketing and Creative

86750

107500

128000

Visual Designer

80750

96750

118250

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