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Copywriter in Grand Rapids, MI

Copywriter Job Description

Copywriters compose clear, concise and grammatically correct copy using different writing styles that appeal to various target markets. They drive the creation of original concepts that result in effective and compelling communication for companies and their brands. Copywriters must have excellent interpersonal and communication skills and be self-motivated and well-organized. Creativity, attention to detail, adaptability and marketing knowledge are also required. Bilingual skills are valued, and experience with web markup languages and search engine optimization (SEO) is a big plus.

Typical copywriter duties:

Developing and maintaining a clear and consistent brand voiceAdhering to internal and external style guidesCollaborating with creative teams to develop content for product release, marketing and web campaigns, and other initiatives

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Salary for Copywriter in Grand Rapids, MI
58695 - 86678
Low
58695
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
72118
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
86678
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Content Strategist 65975 84403 103285 Content Manager 64383 76440 90773 Technical Writer – Marketing and Creative 62108 75985 88725 Proposal Specialist 62790 75303 84630 Copy Editor 49368 63928 73028 Proofreader 44818 52553 62335 Social Media Manager 56875 71663 86905 Social Media Specialist 46410 55738 65975 Community Manager 48003 59378 68478

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.