Content Strategist in White Plains, NY

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in White Plains, NY

88320 - 139200

25th percentile

88320

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

114880

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

139200

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

88640

104000

124800

Proposal Specialist

86720

104320

118400

Technical Writer – Marketing and Creative

85760

105920

122240

Copywriter

82560

100480

117120

Interactive/Web Copywriter

79680

96640

121920

Copy Editor

67520

88640

101440

Proofreader

61440

72960

86720

Web Content Manager

86080

100160

119360

Web Content Coordinator

66560

77120

90240

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