Content Strategist in Austin, TX

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in Austin, TX

80040 - 126150

25th percentile

80040

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

104110

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

126150

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

80330

94250

113100

Proposal Specialist

78590

94540

107300

Technical Writer – Marketing and Creative

77720

95990

110780

Copywriter

74820

91060

106140

Interactive/Web Copywriter

72210

87580

110490

Copy Editor

61190

80330

91930

Proofreader

55680

66120

78590

Web Content Manager

78010

90770

108170

Web Content Coordinator

60320

69890

81780

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