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Chief Marketing Officer in Montreal, QC

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Montreal, QC
159885 - 216750
Low
159885
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
192525
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
216750
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High VP of Marketing 145350 164730 178245 Marketing Director 114495 138210 159885 Marketing Manager 88230 103275 113220 Marketing Specialist 61200 68085 75735 Marketing Coordinator 53295 64770 72165 Marketing Analytics Manager 97410 107865 119850 Marketing Analytics Specialist 66300 84150 98940 Media Manager 91545 99450 109650 Product Manager 81345 98685 118830 Product Marketing Manager 73440 95625 117555 Project Manager – Marketing and Creative 77010 97665 109650 Demand Generation Manager 84405 95370 106590 Media Buyer 60180 73185 88740 Media Planner 54315 62730 72675 Brand Manager 78285 95625 115770 Event Manager 57120 70890 81345 Event Coordinator 49980 58140 66555 Communications Director 115005 138720 160395 Communications Manager 93840 108375 122910 Communications Specialist 59670 71400 81855 Public Relations Director 115770 128775 142545 Public Relations Manager 93075 102255 120615 Public Relations Specialist 59670 71145 81600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.