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Public Relations Specialist in Montreal, QC

Public Relations Specialist Job Description

A PR specialist executes communication strategies to enhance an organization's reputation and build strong relationships with key stakeholders. This role involves media relations, crisis management, internal communications, and digital communications. Candidates typically possess 2-5 years of experience in public relations, corporate communications, or media relations. A bachelor's degree or diploma in Public Relations, Communications, Journalism, or a related field is generally required, along with exceptional writing, research, and interpersonal skills. A solid understanding of the Canadian media landscape, local public opinion, and relevant communication regulations is a key asset.

Typical public relations specialist duties:

Draft and edit a variety of communication materials, including press releases, media advisories, fact sheets, and speaking points.Develop and maintain robust media lists, actively pitching stories and cultivating relationships with journalists and influencers across Canada.Monitor media coverage and online sentiment daily, providing reports and analysis of PR effectiveness and emerging issues.Assist in crisis communications efforts by preparing materials, tracking developments, and supporting media outreach.Help organize and execute PR events, media briefings, and community engagement activities.Research industry trends, competitor activities, and public opinion to inform PR strategies and content development.

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Salary for Public Relations Specialist in Montreal, QC
59670 - 81600
Low
59670
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
71145
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
81600
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 159885 192525 216750 VP of Marketing 145350 164730 178245 Marketing Director 114495 138210 159885 Marketing Manager 88230 103275 113220 Marketing Specialist 61200 68085 75735 Marketing Coordinator 53295 64770 72165 Marketing Analytics Manager 97410 107865 119850 Marketing Analytics Specialist 66300 84150 98940 Media Manager 91545 99450 109650 Product Manager 81345 98685 118830 Product Marketing Manager 73440 95625 117555 Project Manager – Marketing and Creative 77010 97665 109650 Demand Generation Manager 84405 95370 106590 Media Buyer 60180 73185 88740 Media Planner 54315 62730 72675 Brand Manager 78285 95625 115770 Event Manager 57120 70890 81345 Event Coordinator 49980 58140 66555 Communications Director 115005 138720 160395 Communications Manager 93840 108375 122910 Communications Specialist 59670 71400 81855 Public Relations Director 115770 128775 142545 Public Relations Manager 93075 102255 120615

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.