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Brand Manager in Saint John, NB

Brand Manager Job Description

A Brand Manager in Canada holds a pivotal role in shaping a brand's presence, perception, and performance within the market. This position is responsible for the end-to-end development and execution of brand strategies designed to enhance brand awareness, drive sales, cultivate customer loyalty, and ultimately grow market share. The role demands a blend of strategic thinking, analytical acumen, and creative vision, leveraging market research insights to inform brand positioning, guide product development, and orchestrate integrated marketing and communications initiatives. Candidates typically possess 5-8 years of progressive experience in marketing or brand management, with a proven track record of building successful brands. A bachelor's degree in Marketing, Business Administration, or a related field is generally required, and a deep understanding of Canadian consumer behavior, cultural nuances, and competitive landscapes is essential.

Typical brand manager duties:

Conduct thorough market research and competitive analysis to identify opportunities and challenges within the Canadian market.Develop, implement, and manage comprehensive brand strategies, marketing plans, and product roadmaps.Define and maintain brand identity, messaging, and visual guidelines across all touchpoints.Collaborate closely with product development, sales, creative, and external agencies to ensure cohesive brand execution.Monitor brand performance using key metrics, analyzing sales data, market share, and consumer insights to optimize strategies.Lead new product or service launches and marketing campaigns tailored for the Canadian audience.Manage brand budgets, forecasting, and reporting on marketing expenditures and ROI.

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Salary for Brand Manager in Saint John, NB

70994 - 104988

Low
70994
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
86719
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
104988
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 144994 174594 196563 VP of Marketing 131813 149388 161644 Marketing Director 103831 125338 144994 Marketing Manager 80013 93656 102675 Marketing Specialist 55500 61744 68681 Marketing Coordinator 48331 58738 65444 Marketing Analytics Manager 88338 97819 108688 Marketing Analytics Specialist 60125 76313 89725 Media Manager 83019 90188 99438 Product Manager 73769 89494 107763 Product Marketing Manager 66600 86719 106606 Project Manager – Marketing and Creative 69838 88569 99438 Demand Generation Manager 76544 86488 96663 Media Buyer 54575 66369 80475 Media Planner 49256 56888 65906 Event Manager 51800 64288 73769 Event Coordinator 45325 52725 60356 Communications Director 104294 125800 145456 Communications Manager 85100 98281 111463 Communications Specialist 54113 64750 74231 Public Relations Director 104988 116781 129269 Public Relations Manager 84406 92731 109381 Public Relations Specialist 54113 64519 74000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.