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Chief Marketing Officer in Saint John, NB

Chief Marketing Officer Job Description

The Chief Marketing Officer is a senior executive responsible for the strategic vision, leadership, and overall execution of all marketing initiatives for the organization. This role drives brand development, market growth, and customer engagement by creating and implementing a comprehensive marketing strategy that is aligned with the company’s business objectives. The Chief Marketing Officer acts as a key voice in the C-suite, leveraging deep expertise in branding, digital marketing, public relations, and data analytics to build market presence and drive revenue. Candidates must possess exceptional leadership and communication skills, a proven track record of scaling marketing operations, and a forward-thinking mindset. Typically, 15+ years of progressive experience in marketing, with a significant portion in a senior or executive leadership role, is required. A bachelor's degree in Marketing, Business, or a related field is essential, with an MBA or other advanced degree highly preferred. A demonstrated understanding of the unique Canadian consumer landscape, market dynamics, and media environment is a critical requirement.

Typical chief marketing officer duties:

Develop and execute a multi-year marketing strategy to achieve business growth, brand recognition, and market share objectives.Lead, mentor, and manage the entire marketing department, fostering a culture of creativity, innovation, and performance.Oversee all marketing functions, including brand management, public relations, digital marketing, demand generation, product marketing, and market research.Define and champion the company’s brand identity, value proposition, and public-facing narrative.Collaborate with other C-suite executives (e.g., CEO, COO, CFO) to ensure marketing efforts are integrated with overall business strategy and financial goals.Manage and optimize the marketing budget, ensuring a strong return on investment (ROI) and a data-driven approach to resource allocation.Analyze market trends, consumer behaviour, and competitor activities to identify new opportunities for growth, with a specific focus on the Canadian market.Serve as a key spokesperson for the company, engaging with media and stakeholders to enhance the organization's reputation and visibility.

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Salary for Chief Marketing Officer in Saint John, NB

144994 - 196563

Low
144994
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
174594
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
196563
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High VP of Marketing 131813 149388 161644 Marketing Director 103831 125338 144994 Marketing Manager 80013 93656 102675 Marketing Specialist 55500 61744 68681 Marketing Coordinator 48331 58738 65444 Marketing Analytics Manager 88338 97819 108688 Marketing Analytics Specialist 60125 76313 89725 Media Manager 83019 90188 99438 Product Manager 73769 89494 107763 Product Marketing Manager 66600 86719 106606 Project Manager – Marketing and Creative 69838 88569 99438 Demand Generation Manager 76544 86488 96663 Media Buyer 54575 66369 80475 Media Planner 49256 56888 65906 Brand Manager 70994 86719 104988 Event Manager 51800 64288 73769 Event Coordinator 45325 52725 60356 Communications Director 104294 125800 145456 Communications Manager 85100 98281 111463 Communications Specialist 54113 64750 74231 Public Relations Director 104988 116781 129269 Public Relations Manager 84406 92731 109381 Public Relations Specialist 54113 64519 74000

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.