<p><strong>The Opportunity</strong></p><p>A high‑growth, consumer‑focused organisation is seeking a <strong>hands-on Marketing Specialist</strong> to execute and optimise campaigns across multiple digital channels. This role plays a critical part in driving user acquisition and engagement through CRM, paid media, and onsite campaigns, working closely with local and regional stakeholders.</p><p>This is an execution‑led role suited to someone who thrives in a fast‑moving B2C environment and enjoys translating strategy into high‑quality, measurable campaigns.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><li>Execute and optimise acquisition and engagement campaigns across <strong>CRM, Google, Facebook, and onsite/app channels</strong></li><li>Build and manage <strong>email, push notification, and onsite campaigns</strong> that support product launches and growth initiatives</li><li>Collaborate with regional and central marketing teams to localise and deliver campaigns effectively</li><li>Support product marketing initiatives by setting up landing pages, email journeys, and promotional offers</li><li>Monitor and assess campaign performance, using data to refine content, targeting, and execution</li><li>Coordinate inputs from content, design, and data teams to ensure campaign alignment and speed to market</li></ul><p> </p><p><strong>What You'll Be Measured On</strong></p><ul><li>Tangible improvements in channel performance, such as:</li><ul><li>Increasing <strong>email open rates</strong></li><li>Lifting <strong>paid social click‑through rates</strong></li></ul><li>Quality and speed of campaign execution across CRM and paid channels</li><li>Contribution to user acquisition, conversion, and engagement initiatives</li></ul><p> </p><p><strong>About You</strong></p><ul><li>Proven experience in a <strong>fast‑paced B2C marketing role</strong>, ideally within <strong>ecommerce, fintech, or digital platforms</strong></li><li>Strong hands‑on experience with <strong>CRM and marketing automation tools</strong> (campaign setup, content, targeting, execution)</li><li>Comfortable working across multiple channels rather than specialising in just one</li><li>Experience executing campaigns across <strong>paid social, CRM, and onsite/app environments</strong></li><li>Data‑driven mindset with the ability to interpret and act on campaign performance metrics</li><li>Agile, adaptable, and comfortable managing competing priorities in quick marketing cycles</li></ul><p><em>Backgrounds from ecommerce, fintech, or internet-based companies will be strongly regarded. Traditional FMCG experience is less aligned to this role due to differing campaign cycles.</em></p><p> </p><p><strong><span style="text-decoration: underline;">Apply Today</span></strong></p><p>Please send your resume by clicking on the apply button. For a confidential conversation, call Chelsea on <strong>(03) 9691 3649</strong></p><p><em>Reference Number: </em><strong>06810-0013235964BS</strong></p><h4><strong>This is a fully onsite position.</strong></h4><p><em>By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice: <a href="https://www.roberthalf.com/au/en/privacy" target="_blank">https://www.roberthalf.com/au/en/privacy</a>. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.</em></p><p> </p><p> </p><img src="https://counter.adcourier.com/Y2hlbHNlYS5zcGFub3MuOTQ2MzUuMTA2NzVAcmhpYXVzLmFwbGl0cmFrLmNvbQ.gif">
<table width="680"><tbody><tr><td width="507"><p>Marketing Manager role - Retail & Lifestyle (Sydney)</p><p> </p><p>Are you a commercially minded Marketing Manager who thrives in a hands-on, brand-led environment?</p><p> </p><p>We're partnering with a globally recognised lifestyle retail brand to appoint a full-time, permanent Marketing Manager to lead integrated marketing across retail and e-commerce channels.</p><p> </p><p>This is a unique opportunity to join a heritage brand with strong global presence, loyal customers, and continued growth in the active lifestyle market.</p><p> </p><p><span style="text-decoration: underline;">The Role</span></p><p> </p><p>Reporting to the General Manager and working closely with leadership, you will:</p><ul><li>Lead and execute marketing strategy aligned to seasonal campaigns and business goals</li><li>Drive integrated campaigns across retail, digital, and e-commerce channels</li><li>Manage product launches, promotions, and brand activation's</li><li>Oversee digital marketing including social, email, and paid channels</li><li>Build brand engagement through partnerships, events, and community initiatives</li><li>Manage budget, performance reporting, and campaign ROI</li><li>Lead a small team and collaborate closely with creative and design functions</li></ul><p> </p><p><span style="text-decoration: underline;">About You</span></p><p> </p><p>You will bring:</p><ul><li>7+ years' marketing experience, including 3+ years in a leadership role</li><li>Background in retail, lifestyle, or consumer-led brands</li><li>Strong commercial awareness with a hands-on approach</li><li>Ability to translate brand into compelling campaigns and storytelling</li><li>Preferably experience across both retail and e-commerce environments</li></ul><p> </p><p><span style="text-decoration: underline;">Why Consider This Role?</span></p><p> </p><ul><li>Permanent, full-time position offering long-term stability and career development opportunities</li><li>Globally recognised lifestyle brand with strong heritage and growth trajectory</li><li>Creative, collaborative, and supportive culture within a close-knit team</li><li>Hands-on role with ownership and visibility across the business</li><li>Competitive salary of up to $125,000 + super</li></ul><p> </p><p>If this sounds like you, please send your resume by clicking on the apply button.</p><p> </p><p>Reference Number: 06800-0013407252</p><p> </p><p>This is an on-site position, with flexibility upon request.</p></td></tr></tbody></table><p><em>By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice: <a href="https://www.roberthalf.com/au/en/privacy" target="_blank">https://www.roberthalf.com/au/en/privacy.</a> Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.</em></p><img src="https://counter.adcourier.com/ZmFta2Uud2llbGVuZ2EuMjYxODYuMTA2NzVAcmhpYXVzLmFwbGl0cmFrLmNvbQ.gif">
