Content Manager

What is a Content Manager?

A Content Manager plays a crucial role in content management, overseeing the creation, optimisation and distribution of digital and offline content. They ensure content aligns with brand strategy, SEO best practices and audience engagement goals. Effective content managers drive organic growth, strengthen brand positioning and enhance customer engagement through strategic content planning.

A Content Manager is responsible for planning, creating and overseeing digital and offline content to engage target audiences, enhance brand presence, and drive business objectives. This role requires a blend of creativity, strategic thinking and analytical skills to ensure content aligns with marketing goals and industry trends.

Roles and responsibilities

As a Content Manager, you will be responsible for key content management functions, including:

Develop and implement a content strategy aligned with business objectives and target audience needs.

Create, edit, and manage high-quality content across multiple platforms, including websites, blogs, social media, email campaigns, and marketing materials.

Oversee content calendars and ensure consistent brand messaging across all channels.

Collaborate with designers, videographers, and other team members to produce engaging multimedia content.

Optimise content for SEO, ensuring increased organic traffic and engagement.

Analyse content performance using tools such as Google Analytics and social media insights, adjusting strategies based on data-driven insights.

Manage external content contributors, freelancers, and agencies when necessary.

Ensure all content adheres to brand guidelines, tone of voice, and compliance regulations.

Stay up to date with industry trends, emerging content formats, and best practices.

Job qualifications, skills and experience

To excel as a Content Manager, you should have the following content management expertise:

Proven experience in content management, digital marketing, or a related field.

Strong writing, editing, and proofreading skills with an eye for detail.

Experience with content management systems (CMS) such as WordPress, Drupal, or HubSpot.

Knowledge of SEO best practices and digital marketing principles.

Familiarity with social media management and analytics tools (e.g., Hootsuite, Google Analytics, SEMrush).

Excellent project management skills and ability to handle multiple deadlines.

Strong communication and collaboration skills to work cross-functionally.

A degree in Marketing, Communications, Journalism, or a related field is preferred but not essential.

Career progression

A career in content management offers various growth opportunities. A Content Manager can advance to senior leadership roles such as Head of Content, Content Strategist, Digital Marketing Manager, or Director of Marketing. With experience, they may also move into consultancy roles, specialising in content strategy, SEO or brand storytelling.

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Salary for Content Manager

27500 - 40500

25th percentile

27500

The candidate has little or no prior experience in the position and is still developing relevant skills.

50th percentile

33000

The candidate has an average level of experience and has most of the necessary skills.

75th percentile

40500

The candidate has above-average experience, has most or all the necessary skills, and may have specialised qualifications.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

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33000

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28000

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36000

Graphic Designer

25250

33000

40500

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