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Media Manager in Charlottetown, PE

Media Manager Job Description

A Media Manager is a strategic and analytical professional responsible for the planning, execution, and optimization of all media campaigns to maximize brand reach and impact. This role involves a deep understanding of the diverse Canadian media landscape, including traditional, digital, and social channels. The Media Manager crafts effective media strategies, negotiates placements, and analyzes performance data to ensure marketing goals are met efficiently and on budget. They possess excellent negotiation skills, a data-driven mindset, and the ability to adapt strategies to evolving consumer behaviors. A bachelor's degree in Marketing, Communications, or a related field is preferred. A comprehensive knowledge of Canadian media outlets, regional markets, and regulatory bodies is essential for success in this role.

Typical media manager duties:

Develop and implement comprehensive media strategies and campaign plans across various channels (e.g., TV, radio, print, online, social media).Conduct market research and audience analysis to identify optimal media channels and targeting strategies for the Canadian market.Negotiate and purchase media placements to secure the best rates and value for the brand.Manage media budgets and track spending, ensuring campaigns are delivered on time and within financial constraints.Analyze campaign performance data and key metrics to optimize media buys and provide insights for future strategies.Collaborate with creative teams, brand managers, and external agencies to ensure media plans are aligned with creative messaging.Stay current with industry trends, emerging media platforms, and changes in the Canadian media landscape.Prepare and present detailed reports on campaign performance and ROI to stakeholders.

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Salary for Media Manager in Charlottetown, PE

81673 - 97825

Low
81673
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
88725
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
97825
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
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