CRM Manager

CRM Manager job description

The CRM Manager is responsible for overseeing the development and execution of customer relationship management strategies to enhance engagement, drive retention, and support marketing and sales objectives. This role manages CRM platforms and leverages customer data to deliver targeted communications and optimise the customer journey.

CRM Manager job duties and responsibilities of the job

Key responsibilities of a CRM Manager in the admin and marketing sector include:

Developing and implementing CRM strategies aligned with business goals

Managing the day-to-day operation of CRM platforms and ensuring data integrity

Segmenting customer databases to support targeted campaigns and lifecycle marketing

Collaborating with marketing and sales teams to optimise customer touchpoints

Collaborating with digital and product teams to align CRM strategy with broader customer experience (CX) initiatives

Monitoring campaign performance and using analytics to improve engagement

Leading CRM-related projects including system integrations and platform upgrades

Managing CRM vendor relationships and evaluating new technologies

Ensuring compliance with data privacy regulations and internal policies

Providing training and support to users across departments

Identifying opportunities for automation and customer journey improvements

Typical CRM Manager job qualifications and requirements

A background in marketing, business, or IT is essential, supported by hands-on experience in CRM management and campaign execution, along with a bachelor’s degree in marketing, business, IT, or a related field.

Key skills and attributes for success in this role include:

Proven experience in CRM platforms such as Salesforce, HubSpot, or Dynamics 365

Strong data analytics and reporting skills, including proficiency in tools like Excel, Power BI, or Google Analytics

Proficient in customer segmentation and audience targeting strategies

Hands-on experience with email marketing tools and automation platforms (e.g. Pardot, Marketo, Mailchimp)

Knowledge of customer lifecycle strategies and retention metrics

Deep understanding of customer lifecycle strategies, engagement, and retention metrics

Thorough knowledge of Australian data privacy laws and global standards (Privacy Act 1988, Spam Act 2003, GDPR, CAN-SPAM)

Excellent communication, stakeholder engagement, and cross-functional collaboration skills

Strong project management and organisational skills with a keen eye for detail

Ability to manage multiple campaigns and priorities in a fast-paced environment

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Salary for CRM Manager

80000 - 110000

25th percentile

80000

The candidate is new to the role or has limited experience and is building necessary skills.

50th percentile

100000

The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.

75th percentile

110000

The candidate has extensive experience and advanced skills for the role, and may also have specialised certifications.

Salary range based on three percentiles The starting salaries represent gross yearly salaries. They do not include bonuses, benefits or superannuation.

Projected salaries for related positions

Job title

25th percentile

50th percentile

75th percentile

Communications Administrator

65000

70000

75000

Communications Coordinator

65000

70000

75000

Communications Officer

80000

85000

90000

Communications Advisor

80000

90000

100000

Communications Manager

110000

140000

150000

Social Media Manager

90000

115000

130000

Content Manager

100000

120000

130000

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