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Web Analytics Specialist in Edmonton, AB

Web Analytics Specialist Job Description

A Web Analytics Specialist is a data-driven professional responsible for collecting, analyzing, and reporting on website and digital channel performance to optimize user experience and achieve business objectives. This role involves setting up tracking, developing dashboards, interpreting complex data sets, and translating findings into actionable insights for marketing, product, and content teams. The Web Analytics Specialist is crucial for understanding user behavior, identifying trends, and informing strategic decisions that drive online growth. Candidates must possess strong analytical skills, attention to detail, and expert proficiency with web analytics platforms. A bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related quantitative field is often preferred, with an understanding of Canadian privacy regulations (e.g., PIPEDA) and consumer online behaviour being a key asset.

Typical web analytics specialist duties:

Implement, configure, and manage web analytics platforms (e.g., Google Analytics 4, Adobe Analytics), ensuring accurate data collection.Develop and maintain dashboards, reports, and data visualizations to track key performance indicators (KPIs) and trends.Analyze website traffic, user journeys, conversion funnels, and engagement metrics to identify insights and opportunities for optimization.Conduct A/B testing and multivariate testing to improve website performance and user experience.Provide actionable recommendations to marketing, content, and development teams based on data analysis.Monitor data quality and integrity, troubleshooting any tracking issues or discrepancies.Stay current with new web analytics tools, techniques, and Canadian digital privacy best practices.

Looking for a web analytics specialist or a web analytics specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a web analytics specialist.Search web analytics specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
Salary for Web Analytics Specialist in Edmonton, AB

67394 - 94813

Low
67394
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
80719
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
94813
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
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