Email Marketing Manager Salary in Vancouver, BC | Robert Half Canada

Email Marketing Manager in Vancouver, BC

Email Marketing Manager Job Description

The email marketing manager is responsible for developing and executing effective email marketing campaigns to engage customers, drive conversions, and build customer loyalty. This role involves crafting compelling email content, managing email lists, analyzing campaign performance, and staying up-to-date with email marketing best practices.

Typical email marketing manager duties:

Develop and implement email marketing strategies aligned with overall marketing goals. Define target audiences and create segmented email lists. Establish email marketing KPIs and benchmarks. Develop engaging email content, including subject lines, copy, and design. Schedule and deploy email campaigns using email marketing platforms. Manage and grow email subscriber lists. Ensure data quality and accuracy. Implement email list segmentation and personalization strategies. Track email campaign performance metrics (open rates, click-through rates, conversion rates, etc.).

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Templates
Optimization
CRM
Exact Target
Salesforce Platform
Email Campaigns
Campaign Planning
Marketing Activities
AB Testing
Segmentation
Salary for Email Marketing Manager in Vancouver, BC
75920 - 99060
25th percentile
75920
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
90740
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
99060
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
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