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Email Marketing Manager in Toronto, ON

Email Marketing Manager Job Description

The email marketing manager is responsible for developing and executing effective email marketing campaigns to engage customers, drive conversions, and build customer loyalty. This role involves crafting compelling email content, managing email lists, analyzing campaign performance, and staying up-to-date with email marketing best practices.

Typical email marketing manager duties:

Develop and implement email marketing strategies aligned with overall marketing goals. Define target audiences and create segmented email lists. Establish email marketing KPIs and benchmarks. Develop engaging email content, including subject lines, copy, and design. Schedule and deploy email campaigns using email marketing platforms. Manage and grow email subscriber lists. Ensure data quality and accuracy. Implement email list segmentation and personalization strategies. Track email campaign performance metrics (open rates, click-through rates, conversion rates, etc.).

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Salary for Email Marketing Manager in Toronto, ON
78486 - 102475
Low
78486
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
94131
The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.
High
102475
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.