A Marketing Manager is responsible for developing and executing strategic marketing plans that drive brand growth, lead generation, and customer engagement. This role oversees a mix of digital and traditional marketing initiatives, working closely with cross-functional teams to ensure consistent messaging and impactful campaign delivery. A strong Marketing Manager combines creative vision with commercial acumen and data-driven decision-making.
Marketing Manager duties and responsibilities of the job
Marketing Managers play a critical role in building brand equity and supporting business objectives. A Marketing Manager job description typically includes:Developing and executing multi-channel marketing strategies aligned to business goalsManaging the creation of campaigns across digital, print, social, events, and PR channelsOverseeing brand consistency and positioning across all external-facing assetsCoordinating product launches, go-to-market plans, and promotional campaignsLeading content strategy and marketing collateral development (e.g., brochures, case studies, videos)Collaborating with sales and business development teams to support lead generation and client acquisitionManaging internal and external resources including marketing agencies, designers, and copywritersMonitoring marketing KPIs, campaign ROI, and budget performanceConducting market research and competitor analysis to inform strategyOrganising events, sponsorships, and partnership opportunitiesReporting on campaign outcomes and presenting marketing insights to senior leadership
Typical Marketing Manager duties
Marketing Managers typically hold a degree in:MarketingBusiness or Business AdministrationCommunicationsMedia or Public RelationsIn addition to formal education, employers often seek:Proven experience in a marketing leadership role, ideally in a B2B or B2C settingStrong understanding of integrated marketing strategies, from brand to lead generationProficiency in digital marketing tools, CMS platforms (e.g., WordPress), and CRM systems (e.g., Salesforce)Experience managing paid media campaigns and organic growth initiativesExcellent project management and stakeholder engagement skillsExceptional writing, editing, and content development capabilitiesStrong analytical mindset with experience tracking KPIs and optimising marketing performanceCreative thinking and an ability to adapt in a fast-paced, evolving market environmentCertifications in areas such as digital marketing, content marketing, or analytics (e.g., Google Analytics, HubSpot, CIM) are advantageous.
Looking for a marketing manager or a marketing manager job?
The candidate has little or no prior experience in the position and is still developing relevant skills.
50th Percentile
148575
The candidate has an average level of experience and has most of the necessary skills.
75th Percentile
157500
The candidate has above-average experience, has most or all the necessary skills and may have specialised qualifications.
Salary range based on three percentiles
The starting salaries represent gross yearly salaries. They do not include bonuses, benefits or superannuation.
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