Marketing Manager in Melbourne

Marketing Manager job description

A Marketing Manager is responsible for developing and executing strategic marketing plans that drive brand growth, lead generation, and customer engagement. This role oversees a mix of digital and traditional marketing initiatives, working closely with cross-functional teams to ensure consistent messaging and impactful campaign delivery. A strong Marketing Manager combines creative vision with commercial acumen and data-driven decision-making.

Marketing Manager duties and responsibilities of the job

Marketing Managers play a critical role in building brand equity and supporting business objectives. A Marketing Manager job description typically includes:

Developing and executing multi-channel marketing strategies aligned to business goals

Managing the creation of campaigns across digital, print, social, events, and PR channels

Overseeing brand consistency and positioning across all external-facing assets

Coordinating product launches, go-to-market plans, and promotional campaigns

Leading content strategy and marketing collateral development (e.g., brochures, case studies, videos)

Collaborating with sales and business development teams to support lead generation and client acquisition

Managing internal and external resources including marketing agencies, designers, and copywriters

Monitoring marketing KPIs, campaign ROI, and budget performance

Conducting market research and competitor analysis to inform strategy

Organising events, sponsorships, and partnership opportunities

Reporting on campaign outcomes and presenting marketing insights to senior leadership

Typical Marketing Manager duties

Marketing Managers typically hold a degree in:

Marketing

Business or Business Administration

Communications

Media or Public Relations

In addition to formal education, employers often seek:

Proven experience in a marketing leadership role, ideally in a B2B or B2C setting

Strong understanding of integrated marketing strategies, from brand to lead generation

Proficiency in digital marketing tools, CMS platforms (e.g., WordPress), and CRM systems (e.g., Salesforce)

Experience managing paid media campaigns and organic growth initiatives

Excellent project management and stakeholder engagement skills

Exceptional writing, editing, and content development capabilities

Strong analytical mindset with experience tracking KPIs and optimising marketing performance

Creative thinking and an ability to adapt in a fast-paced, evolving market environment

Certifications in areas such as digital marketing, content marketing, or analytics (e.g., Google Analytics, HubSpot, CIM) are advantageous.

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Salary for Marketing Manager in Melbourne

113300 - 154500

25th percentile

113300

The candidate is new to the role or has limited experience and is building necessary skills.

50th percentile

144200

The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.

75th percentile

154500

The candidate has extensive experience and advanced skills for the role, and may also have specialised certifications.

Salary range based on three percentiles The starting salaries represent gross yearly salaries. They do not include bonuses, benefits or superannuation.

Projected salaries for related positions

Job title

25th percentile

50th percentile

75th percentile

Marketing Administrator

66950

72100

77250

Marketing Coordinator

72100

77250

82400

Marketing Advisor

82400

92700

103000

Digital Marketing Specialist

92700

103000

113300

Digital Marketing Manager

113300

144200

154500

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Our starting salary projections come from a detailed, multistep process that ensures our numbers accurately reflect the marketplace. They’re based on real compensation data for job candidates our recruiters have matched with companies across the country.

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