Digital Marketing Manager in Melbourne

Digital Marketing Manager job description

A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company’s brand, products, and services through digital channels. This role plays a key part in enhancing brand awareness, driving web traffic, generating leads, and increasing customer engagement. The ideal candidate is both creative and data-driven, with expertise across SEO, content, social media, paid advertising, and marketing automation.

Digital Marketing Manager duties and responsibilities of the job

Digital Marketing Managers oversee a range of online marketing strategies and coordinate with cross-functional teams to execute campaigns effectively. A Digital Marketing Manager job description typically includes:

Developing and executing digital marketing strategies across web, email, social media, SEO/SEM, and paid channels

Managing and optimising campaigns to drive lead generation, customer acquisition, and brand awareness

Overseeing content creation for digital platforms, including blogs, email newsletters, landing pages, and social posts

Conducting keyword research, on-page SEO, and link-building initiatives to improve search rankings

Managing digital advertising campaigns across Google Ads, social media, and programmatic platforms

Analysing performance metrics (e.g., CTR, CPC, CPA, conversion rates) and adjusting strategies accordingly

Overseeing website performance, UX, and CRO initiatives in collaboration with web developers or designers

Managing email marketing campaigns, including A/B testing and database segmentation

Staying current with digital trends, algorithm updates, and emerging tools or platforms

Reporting on campaign results and ROI to senior stakeholders

Collaborating with internal teams (e.g. sales, product, brand) to align marketing efforts with business goals

Typical Digital Marketing Manager duties

Candidates typically hold a degree in a relevant field such as:

Marketing

Communications

Digital Media

Business

Advertising

In addition to formal education, successful Digital Marketing Managers usually possess:

Proven experience in a similar digital marketing role, ideally within a B2B or B2C environment

Strong understanding of SEO, SEM, Google Analytics, and social media marketing

Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp)

Familiarity with CMS platforms (e.g., WordPress) and CRM tools (e.g., Salesforce)

Knowledge of HTML/CSS basics is a plus

Strong analytical skills and experience with performance data and reporting

Creative thinking and problem-solving skills

Excellent communication, copywriting, and project management skills

Ability to lead digital campaigns end-to-end and manage budgets effectively

Certifications such as Google Ads, Meta Blueprint, or HubSpot Inbound Marketing are often highly regarded.

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Salary for Digital Marketing Manager in Melbourne

112875 - 156975

25th Percentile

112875

The candidate has little or no prior experience in the position and is still developing relevant skills.

50th Percentile

149100

The candidate has an average level of experience and has most of the necessary skills.

75th Percentile

156975

The candidate has above-average experience, has most or all the necessary skills and may have specialised qualifications.

Salary range based on three percentiles The starting salaries represent gross yearly salaries. They do not include bonuses, benefits or superannuation.

Projected salaries for related positions

Position title

25th Percentile

50th Percentile

75th Percentile

Marketing Administrator

67200

71925

76650

Marketing Coordinator

71400

76650

81900

Marketing Advisor

82950

94500

106050

Marketing Manager

113925

148575

157500

Digital Marketing Specialist

92400

103950

113400

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