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Personal branding to get a new job

Job market Career tips Landing a job Article

Getting a job offer doesn’t always hinge on your skills and experience. It can be surprising to learn that a growing number of companies take into account a candidate’s personal brand – that is, their key qualities, how they present themselves, and what drives them. Our recommended personal branding tips can help you refine the image you wish to project and make it part of your job search strategy.

What is “personal branding”?

The world’s most successful companies all have unique and instantly recognisable brands that speak volumes about the company and what it stands for.

Personal branding may be a relatively new concept in the workforce but it works along similar lines. It doesn’t mean having a physical product to sell or using a visual trademark, rather your brand establishes who you are, your values and strengths, and what you bring to a workplace. Most importantly, your brand helps you stand out from the crowd.

Differentiate yourself

One of the key benefits of developing a personal brand is the ability to differentiate yourself from those around you. That’s a plus in any industry but it’s especially important when you are looking for a new job. It’s the drawcard that will make your resume stand out from the stack, and it can help you leave a lasting impact at interviews.

To use branding most effectively calls for an understanding of what it really involves. Your personal brand starts with your skills, experience and where you've previously worked. It doesn’t end there though. Branding also encompasses your career aspirations, how you present yourself, how you interact with others and your social involvement. The trick is to combine these qualities in your resume and bring them to life as part of your job search.

Know who you want to be

At the heart of your personal brand is the reputation you’d like to market for yourself. Do you want to be known as hardworking? Approachable? Dependable? Inventive? Adaptable? The clearer you are on who you want to be and what you want your reputation to focus on, the stronger your personal brand will be.

Understand how others perceive you

We often hold a certain view of ourselves. The trouble is, it doesn’t always match up with what others see. Personal branding combines art and science to make these two perceptions line up exactly.

A useful starting point in developing your brand is understanding how people regard you at present. Ask friends, family and co-workers about what makes you stand out in their mind. Once you know how others perceive you it is far easier to adjust and improve your performance so that the views of an outsider align more closely with your own.

Plan ahead

Keep in mind that developing and strengthening a personal brand is part of the ongoing process of achieving your career goals. For example, if you aspire to be a Chief Financial Officer, it pays to cultivate a reputation for being a leader, an innovator, and someone who instinctively sees the big picture.

Then, whenever you’re searching for your next job, you can incorporate that personal branding in your cover letter, your resume and when responding to interview questions. You’ll come off as CFO material long before it’s time to apply for C-suite jobs.

Bring your brand to life

Once you’ve determined your personal branding, it’s time to make it part of your daily actions. Practice presenting yourself the way you want to be seen. That is, bring your brand to life.

Something as simple as the way you dress for work and how you conduct yourself at office social functions can have a tremendous impact on the image you project. Be true to yourself though. Your personal brand will only be sustainable if it reflects who you truly are.

Importantly, bear your branding in mind when it comes to maintaining an online presence. Your posts on Twitter, Facebook or LinkedIn can have a powerful impact on how others perceive you so think carefully about what you write.

We each have the ability to craft a personal brand. Make yours unique and stay true to it so that your brand strengthens throughout your career. It’s a great way to let a hiring manager know what you stand for, and that can give you a valuable head start in landing your next job.

my name is amanda rose i'm a strategic connector and ceo of the businesswoman media people do believe that branding is solely owned by an organisation or a logo or a company when in fact branding is every single person so every person on this planet has a brand and either they're managing it or someone else is managing it for them for an individual to create or cultivate their own brand is crucial for the career they need to be different to everyone else they are going for jobs they're looking for promotions and the only way they will stand out is if they have a unique selling point and a unique position in the marketplace and that is only developed by developing their own brand now to begin to develop your own brand requires quite a few steps but the core of it is to know your values so to understand who you are what you represent in life i always say that if you woke up tomorrow and everyone was gone your entire family including your job everything disappeared who are you what would get you out of bed so you need to know your values you need to know your purpose what's your purpose for being on this planet so where do you want to be in five years time because every decision you make from now until then needs to lead you to that goal you need to have a passion for something so if you hate where you work you need to move or change industries but understand what that passion is and have a positive attitude because no one wants to hire you or do business with someone with a negative attitude when it comes to relationships and strategic branding it is crucial so the they say that you are the five people you hang around the most and you are so you need to be very careful about who you spend your time with you need to make sure that they or you're learning from them they're developing you as an individual and they're not pulling away from your brand so aligning yourself with people with the same values as you is very important if they're not you need to move away from them you also need to be strategic with the type of people you want to build relationships with that will enhance your brand and help you reach that ultimate goal and that takes time and research so when it comes to individual an individual brand and a company brand a company can make a mistake but survive it because they've got a massive support system and let's face it they've got the money and affects a bit of their bottom line but when it comes to an individual it can destroy their brand so you make one mistake on twitter and it's you looking you know you're looking for a career or a promotion you can get sacked straight away so it can destroy the individual so there's more you could say danger with managing a brand as an individual than there is a company you

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