Social Media Manager in Vancouver, BC

Social Media Manager Job Description

A Social Media Manager is a dynamic and strategic professional responsible for developing, implementing, and overseeing an organization's social media presence across various platforms. This role is crucial for enhancing brand awareness, fostering genuine community engagement, and ultimately driving business growth through compelling digital storytelling. The Social Media Manager requires a deep understanding of evolving social media algorithms, content creation best practices (including visual and video formats), and robust analytics to measure performance and optimize strategies. Typically, 3-5 years of experience in social media management, digital marketing, or a related field, along with a strong portfolio of successful campaigns, is expected. A bachelor's degree in Marketing, Communications, Journalism, or a related discipline is often preferred, with proven expertise in understanding Canadian social media trends, audience demographics, and cultural nuances being a significant asset.

Typical social media manager duties:

Develop and execute comprehensive social media strategies and content calendars aligned with brand and marketing objectives.

Create, curate, and schedule engaging multimedia content (text, images, video, stories) optimized for each platform.

Monitor social channels for trends, brand mentions, and community conversations, ensuring timely and appropriate engagement.

Analyze social media performance data, identify key insights, and provide regular reports on KPIs and ROI.

Manage paid social media campaigns, including audience targeting, budget allocation, and continuous optimization.

Stay current with new social media features, platform updates, and Canadian digital marketing regulations and best practices.

Collaborate with marketing, PR, and content teams to ensure consistent brand messaging and integrated campaign execution.

Looking for a social media manager or a social media manager job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can assist you with your social media manager staffing needs.

Salary for Social Media Manager in Vancouver, BC

76180 - 96460

Low

76180

The candidate is new to the role or has limited experience and is building necessary skills.

Mid

87880

The candidate has moderate experience in the role, meets most requirements or has equivalent transferrable skills, and may also have relevant certifications.

High

96460

The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.

Projected salaries for related positions

Job title

Low

Mid

High

Proposal Manager

94640

105820

115960

Proposal Specialist

63700

79300

91000

Technical Writer

67080

90220

101660

Content Strategist

71500

86840

106860

Content Manager

67860

85800

100880

Social Media Specialist

59280

69420

80860

Copywriter

65780

81900

97500

Copy Editor

61880

73580

88140

Proofreader

59020

70460

83460

Web Content Manager

57200

67080

77220

Web Content Coordinator

52000

60840

67340

Explore more salaries

Learn what sets our data apart

Newest Social Media Manager jobs

Search all jobs

Human Resources Coordinator

Chief Executive Officer

Shelter Manager

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology.

Hire talent

More to explore

Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels.

Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.