Social Media Manager in Ottawa, ON

Social Media Manager Job Description

A Social Media Manager is a dynamic and strategic professional responsible for developing, implementing, and overseeing an organization's social media presence across various platforms. This role is crucial for enhancing brand awareness, fostering genuine community engagement, and ultimately driving business growth through compelling digital storytelling. The Social Media Manager requires a deep understanding of evolving social media algorithms, content creation best practices (including visual and video formats), and robust analytics to measure performance and optimize strategies. Typically, 3-5 years of experience in social media management, digital marketing, or a related field, along with a strong portfolio of successful campaigns, is expected. A bachelor's degree in Marketing, Communications, Journalism, or a related discipline is often preferred, with proven expertise in understanding Canadian social media trends, audience demographics, and cultural nuances being a significant asset.

Typical social media manager duties:

Develop and execute comprehensive social media strategies and content calendars aligned with brand and marketing objectives.

Create, curate, and schedule engaging multimedia content (text, images, video, stories) optimized for each platform.

Monitor social channels for trends, brand mentions, and community conversations, ensuring timely and appropriate engagement.

Analyze social media performance data, identify key insights, and provide regular reports on KPIs and ROI.

Manage paid social media campaigns, including audience targeting, budget allocation, and continuous optimization.

Stay current with new social media features, platform updates, and Canadian digital marketing regulations and best practices.

Collaborate with marketing, PR, and content teams to ensure consistent brand messaging and integrated campaign execution.

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Salary for Social Media Manager in Ottawa, ON

76129 - 96480

Low

76129

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

87938

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

96480

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

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95224

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72109

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57536

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81656

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59044

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51004

60300

66330

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