Social Media Manager in Edmonton, AB

Social Media Manager Job Description

A Social Media Manager is a dynamic and strategic professional responsible for developing, implementing, and overseeing an organization's social media presence across various platforms. This role is crucial for enhancing brand awareness, fostering genuine community engagement, and ultimately driving business growth through compelling digital storytelling. The Social Media Manager requires a deep understanding of evolving social media algorithms, content creation best practices (including visual and video formats), and robust analytics to measure performance and optimize strategies. Typically, 3-5 years of experience in social media management, digital marketing, or a related field, along with a strong portfolio of successful campaigns, is expected. A bachelor's degree in Marketing, Communications, Journalism, or a related discipline is often preferred, with proven expertise in understanding Canadian social media trends, audience demographics, and cultural nuances being a significant asset.

Typical social media manager duties:

Develop and execute comprehensive social media strategies and content calendars aligned with brand and marketing objectives.

Create, curate, and schedule engaging multimedia content (text, images, video, stories) optimized for each platform.

Monitor social channels for trends, brand mentions, and community conversations, ensuring timely and appropriate engagement.

Analyze social media performance data, identify key insights, and provide regular reports on KPIs and ROI.

Manage paid social media campaigns, including audience targeting, budget allocation, and continuous optimization.

Stay current with new social media features, platform updates, and Canadian digital marketing regulations and best practices.

Collaborate with marketing, PR, and content teams to ensure consistent brand messaging and integrated campaign execution.

Looking for a social media manager or a social media manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a social media manager.

Search social media manager openings and apply now or submit your resume to be considered for opportunities that match your experience.

Salary for Social Media Manager in Edmonton, AB

77644 - 98400

Low

77644

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

89688

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

98400

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

Job title

Low

Mid

High

Content Strategist

71238

86613

105319

Content Manager

66881

85331

99938

Social Media Specialist

59963

70213

81744

Copywriter

65856

82000

97119

Copy Editor

61500

73544

87125

Proofreader

58681

70725

83281

Web Content Manager

60219

70725

81488

Web Content Coordinator

52019

61500

67650

Explore more salaries

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology.

Hire talent

More to explore

2027 Canada Salary Guide Explore the latest data for roles in 6 professional fields and know what you should pay or earn in local and national markets.

Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.

Labour Market Overview Stay on top of Robert Half and Statistics Canada job posting data to learn about today’s hiring market.

Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.

The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.