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Marketing Director in Kitchener Waterloo, ON

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centres on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. A Master of Business Administration (MBA) is often preferred, as is five to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Kitchener Waterloo, ON

112250 - 156750

Low
112250
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
135500
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
156750
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 156750 188750 213250 VP of Marketing 144750 163000 178250 Marketing Manager 86500 101750 111250 Marketing Specialist 61000 68000 76000 Marketing Coordinator 53750 64250 71500 Marketing Analytics Manager 96000 108500 118000 Marketing Analytics Specialist 65500 83500 98000 Product Manager 81750 99750 120000 Project Manager – Marketing and Creative 76500 95750 109000 Demand Generation Manager 84500 96250 106000 Media Manager 89750 97500 109000 Media Buyer 59750 73500 87750 Media Planner 54000 62500 72250 Brand Manager 78000 94750 114750 Event Manager 60250 72750 83250 Event Coordinator 50500 57500 65750 Communications Director 113000 137250 159000 Communications Manager 92000 106250 121500 Communications Specialist 59000 70000 80250 Public Relations Director 113500 127250 141000 Public Relations Manager 92250 101250 120000 Public Relations Specialist 58750 69750 80000 Product Marketing Manager 72750 94750 116250

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The salary benchmarks in the Canada Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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