Email Marketing Manager in Ottawa, ON

Email Marketing Manager Job Description

The email marketing manager is responsible for developing and executing effective email marketing campaigns to engage customers, drive conversions, and build customer loyalty. This role involves crafting compelling email content, managing email lists, analyzing campaign performance, and staying up-to-date with email marketing best practices.

Typical email marketing manager duties:

Develop and implement email marketing strategies aligned with overall marketing goals.

Define target audiences and create segmented email lists.

Establish email marketing KPIs and benchmarks.

Develop engaging email content, including subject lines, copy, and design.

Schedule and deploy email campaigns using email marketing platforms.

Manage and grow email subscriber lists.

Ensure data quality and accuracy.

Implement email list segmentation and personalization strategies.

Track email campaign performance metrics (open rates, click-through rates, conversion rates, etc.).

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Salary for Email Marketing Manager in Ottawa, ON

75626 - 100249

Low

75626

The candidate is new to the role or has limited experience and is still developing core skills.

Mid

90701

The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.

High

100249

The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

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