Digital Marketing Manager in Sydney

Digital Marketing Manager job description

A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company’s brand, products, and services through digital channels. This role plays a key part in enhancing brand awareness, driving web traffic, generating leads, and increasing customer engagement. The ideal candidate is both creative and data-driven, with expertise across SEO, content, social media, paid advertising, and marketing automation.

Digital Marketing Manager duties and responsibilities of the job

Digital Marketing Managers oversee a range of online marketing strategies and coordinate with cross-functional teams to execute campaigns effectively. A Digital Marketing Manager job description typically includes:

Developing and executing digital marketing strategies across web, email, social media, SEO/SEM, and paid channels

Managing and optimising campaigns to drive lead generation, customer acquisition, and brand awareness

Overseeing content creation for digital platforms, including blogs, email newsletters, landing pages, and social posts

Conducting keyword research, on-page SEO, and link-building initiatives to improve search rankings

Managing digital advertising campaigns across Google Ads, social media, and programmatic platforms

Analysing performance metrics (e.g., CTR, CPC, CPA, conversion rates) and adjusting strategies accordingly

Overseeing website performance, UX, and CRO initiatives in collaboration with web developers or designers

Managing email marketing campaigns, including A/B testing and database segmentation

Staying current with digital trends, algorithm updates, and emerging tools or platforms

Reporting on campaign results and ROI to senior stakeholders

Collaborating with internal teams (e.g. sales, product, brand) to align marketing efforts with business goals

Typical Digital Marketing Manager duties

Candidates typically hold a degree in a relevant field such as:

Marketing

Communications

Digital Media

Business

Advertising

In addition to formal education, successful Digital Marketing Managers usually possess:

Proven experience in a similar digital marketing role, ideally within a B2B or B2C environment

Strong understanding of SEO, SEM, Google Analytics, and social media marketing

Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp)

Familiarity with CMS platforms (e.g., WordPress) and CRM tools (e.g., Salesforce)

Knowledge of HTML/CSS basics is a plus

Strong analytical skills and experience with performance data and reporting

Creative thinking and problem-solving skills

Excellent communication, copywriting, and project management skills

Ability to lead digital campaigns end-to-end and manage budgets effectively

Certifications such as Google Ads, Meta Blueprint, or HubSpot Inbound Marketing are often highly regarded.

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Salary for Digital Marketing Manager in Sydney

119900 - 163500

25th percentile

119900

The candidate is new to the role or has limited experience and is building necessary skills.

50th percentile

152600

The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.

75th percentile

163500

The candidate has extensive experience and advanced skills for the role, and may also have specialised certifications.

Salary range based on three percentiles The starting salaries represent gross yearly salaries. They do not include bonuses, benefits or superannuation.

Projected salaries for related positions

Job title

25th percentile

50th percentile

75th percentile

Marketing Administrator

70850

76300

81750

Marketing Coordinator

76300

81750

87200

Marketing Advisor

87200

98100

109000

Marketing Manager

119900

152600

163500

Digital Marketing Specialist

98100

109000

119900

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Our starting salary projections come from a detailed, multistep process that ensures our numbers accurately reflect the marketplace. They’re based on real compensation data for job candidates our recruiters have matched with companies across the country.

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