The social media manager is responsible for developing and executing a social media strategy on various social channels to increase brand awareness, engage with the target audience, and drive business growth. This role requires a strong understanding of social media platforms, content creation, and analytics.
Typical social media manager duties:
Develop and implement a comprehensive social media strategy aligned with business objectives.Define target audience, key performance indicators (KPIs), and campaign goals.Create engaging and shareable content across various platforms.Collaborate with design and copywriting teams for content creation.Monitor social media channels for brand mentions, customer inquiries, and feedback.Track and analyze social media metrics to measure campaign performance.
Looking for a social media manager or a social media manager job?
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
85170
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
93330
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
