The CRM Manager is responsible for overseeing the development and execution of customer relationship management strategies to enhance engagement, drive retention, and support marketing and sales objectives. This role manages CRM platforms and leverages customer data to deliver targeted communications and optimise the customer journey.
CRM Manager job duties and responsibilities of the job
Key responsibilities of a CRM Manager in the admin and marketing sector include:Developing and implementing CRM strategies aligned with business goalsManaging the day-to-day operation of CRM platforms and ensuring data integritySegmenting customer databases to support targeted campaigns and lifecycle marketingCollaborating with marketing and sales teams to optimise customer touchpointsCollaborating with digital and product teams to align CRM strategy with broader customer experience (CX) initiativesMonitoring campaign performance and using analytics to improve engagementLeading CRM-related projects including system integrations and platform upgradesManaging CRM vendor relationships and evaluating new technologiesEnsuring compliance with data privacy regulations and internal policiesProviding training and support to users across departmentsIdentifying opportunities for automation and customer journey improvements
Typical CRM Manager job qualifications and requirements
A background in marketing, business, or IT is essential, supported by hands-on experience in CRM management and campaign execution, along with a bachelor’s degree in marketing, business, IT, or a related field.Key skills and attributes for success in this role include:Proven experience in CRM platforms such as Salesforce, HubSpot, or Dynamics 365Strong data analytics and reporting skills, including proficiency in tools like Excel, Power BI, or Google AnalyticsProficient in customer segmentation and audience targeting strategiesHands-on experience with email marketing tools and automation platforms (e.g. Pardot, Marketo, Mailchimp)Knowledge of customer lifecycle strategies and retention metricsDeep understanding of customer lifecycle strategies, engagement, and retention metricsThorough knowledge of Australian data privacy laws and global standards (Privacy Act 1988, Spam Act 2003, GDPR, CAN-SPAM)Excellent communication, stakeholder engagement, and cross-functional collaboration skillsStrong project management and organisational skills with a keen eye for detailAbility to manage multiple campaigns and priorities in a fast-paced environment
The candidate has little or no prior experience in the position and is still developing relevant skills.
50th Percentile
100993
The candidate has an average level of experience and has most of the necessary skills.
75th Percentile
110635
The candidate has above-average experience, has most or all the necessary skills and may have specialised qualifications.
Salary range based on three percentiles
The starting salaries represent gross yearly salaries. They do not include bonuses, benefits or superannuation.
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