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The digitalization of Dutch companies is accelerating rapidly. Administrative, HR and customer support teams are playing an increasingly important role in improving daily efficiency, supporting employees and enabling sustainable growth.
As more routine tasks become automated, the focus is shifting toward digital skills, collaboration tools and smart problem-solving. Professionals who invest in their technology knowledge and innovation capabilities create more value not only for their organization, but also for their own careers.
In this blog, we share the key trends and insights from the Robert Half Salary Guide for administration, HR and customer support in the Netherlands.
1. Digital support as a strategic force
Where administrative and support roles were once primarily operational, they now form a crucial part of the digital strategy. Professionals in HR, administration and customer support help organizations work more efficiently, communicate more effectively and use technology in smarter ways.
Skills such as data analysis, AI tools and modern communication technologies enable professionals to stand out in a market where speed, precision and customer focus converge.
The future of support roles lies in digital agility — the ability to use technology to connect processes, people and performance.
2. Emerging roles in digital support
Research shows that 23% of Dutch companies plan to expand their administration, HR and customer support teams in 2026 — particularly within administrative services, customer service and HR.
The focus is on professionals who can combine their core skills with digital knowledge and AI awareness to meet the demands of the modern workplace.
3. Experience and expertise that pay off
Labor market shortages remain a challenge, and employers in these areas feel it as well. 52% of Dutch employers say they are willing to offer higher salaries to candidates with specialized expertise — such as analytical and research skills, data analytics, and advanced knowledge of Excel and CRM systems.
For professionals, this means that investing in skills can bring immediate financial benefits. Companies that support training and knowledge development are also more likely to retain their talent.
4. Learning and growing with digital skills
More professionals in administration, HR and customer support are looking to expand their technological and digital collaboration skills. High on the development agenda are learning to work with basic AI assistants, making optimal use of modern office productivity tools, and improving data analysis capabilities.
The use of digital communication platforms is also seen as an essential part of their professional growth. Mastering these skills increases both employability and long-term career prospects in a rapidly evolving job market.
5. Where is the highest demand for support talent?
Demand for administrative, HR and customer support profiles continues to rise across several sectors. Companies are searching for both temporary and permanent professionals who serve as the link between people, processes and technology.
In the HR domain, roles such as HR Assistant, HR Officer, HR Generalist, HR Business Partner and Recruiter are especially sought after.
Within administration and customer support, demand is strong for Customer Service Representatives, Administrative Assistants, Logistics Clerks, Sales Assistants and Office Managers.
These profiles are particularly in demand in sectors such as logistics, chemical manufacturing, business services, consumer goods and banking.
