The role of the Marketing Assistant is to provide support to other marketing team members, including seni or associates, managers, executives and even directors. Although a junior role, they play an important part in ensuring that the company brand is presented consistently, campaigns are delivered to deadline, and that the company remains visible in the market. When writing a Marketing Assistant job description, be sure to detail the significance of these elements to appeal to top talent.
Marketing Assistant duties and responsibilities of the job
When writing a Marketing Assistant job description, consider the ways in which the marketing department could be improved by the role, and the sort of support that could be provided. Some duties and responsibilities include:Assisting in the development and distribution of marketing and promotional materialData entry and analysisHelping conduct and collate findings from market researchWriting targeted content for website and blogsAssisting in the distribution of subscriber newsletters and informationContributing to internal reportsReporting on success by monitoring key metricsCreating content for social media channelsResponding to marketing queries via phone, email or social mediaKeeping abreast of industry trends and compelling marketing campaignsLiaising and strengthening relationships with suppliers and clients
Marketing Assistant job qualifications and requirements
There are several fields of study that would be useful to the role of Marketing Assistant. These should be included in your Marketing Assistant job description:MarketingCommunicationsJournalismPublic RelationsBusinessThough a degree would be advantageous f or a Marketing Assistant, in the absence of formal qualifications look for key attributes such as:Strong written and verbal communication skillsAttention to detailA high degree of organisationCapacity to work independentlyAbility to constantly improve and optimise
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