Marketing Assistant

Marketing Assistant job description

The role of the Marketing Assistant is to provide support to other marketing team members, including seni or associates, managers, executives and even directors. Although a junior role, they play an important part in ensuring that the company brand is presented consistently, campaigns are delivered to deadline, and that the company remains visible in the market. When writing a Marketing Assistant job description, be sure to detail the significance of these elements to appeal to top talent.

Marketing Assistant duties and responsibilities of the job

When writing a Marketing Assistant job description, consider the ways in which the marketing department could be improved by the role, and the sort of support that could be provided. Some duties and responsibilities include:

Assisting in the development and distribution of marketing and promotional material

Data entry and analysis

Helping conduct and collate findings from market research

Writing targeted content for website and blogs

Assisting in the distribution of subscriber newsletters and information

Contributing to internal reports

Reporting on success by monitoring key metrics

Creating content for social media channels

Responding to marketing queries via phone, email or social media

Keeping abreast of industry trends and compelling marketing campaigns

Liaising and strengthening relationships with suppliers and clients

Marketing Assistant job qualifications and requirements

There are several fields of study that would be useful to the role of Marketing Assistant. These should be included in your Marketing Assistant job description:

Marketing

Communications

Journalism

Public Relations

Business

Though a degree would be advantageous f or a Marketing Assistant, in the absence of formal qualifications look for key attributes such as:

Strong written and verbal communication skills

Attention to detail

A high degree of organisation

Capacity to work independently

Ability to constantly improve and optimise

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