A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position. Reporting on the progress of various social media tactics using digital analytics and media-tracking toolsCoordinating activities with internal marketing and public relations teams to support their respective missionsEnsuring consistency in the voice of the brand/company and cultivating an engaged social media community Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your social media manager staffing needs.
Analytics
Blogging
Brand Awareness
Campaign Planning
Canva
Design
Digital
Facebook Insights
Google Analytics
Hootsuite
Salary for Social Media Manager
$60,750 - $93,000
25th percentile
$60,750
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$75,750
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$93,000
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist $82,750 $98,750 $117,750 Digital Marketing Manager $78,750 $98,500 $112,500 Digital Marketing Specialist $55,750 $66,750 $79,250 Digital Project Manager $72,250 $92,250 $109,000 Web/Mobile Analytics Specialist $71,250 $85,250 $108,250 Email Marketing Manager $67,000 $81,750 $101,000 Email Marketing Specialist $51,000 $62,000 $73,000 SEO Specialist $57,250 $75,250 $88,500 Paid Search Specialist $54,000 $67,000 $82,000 Marketing Automation Specialist $61,250 $74,750 $94,000 Social Media Specialist $50,250 $60,000 $71,500 Digital Community Manager $52,000 $64,250 $74,000
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