By Lucy Marino, Executive Director, Marketing and Creative, Robert Half
In today’s creative market, technology is advancing as quickly as design trends, pushing professionals to master new digital skills and adapt faster than ever.
The fundamentals of great design will always matter—understanding your audience, telling a compelling story and creating experiences that inspire action. But how those skills are applied is changing fast, fueled by emerging technologies such as AI, innovative digital platforms and shifting consumer expectations.
I talk with creative leaders every week, and there’s a consistent theme: They’re looking for talent who can blend creativity with technical know-how. It’s no longer enough to be “just” a UX designer or “just” a front-end developer. The creatives who stand out are the ones who can connect their work to business goals, navigate multiple tools and digital channels, and adapt to new tech without missing a beat.
Robert Half research backs this up: 69% of marketing and creative leaders say advancements in AI and automation are reshaping, not replacing, the skills they need on their teams. The takeaway for job seekers? If you build the right mix of creative and digital skills now, you won’t just keep up with the industry—you’ll be ahead of it.
