Part stage manager, part juggler and 100 percent master of ceremonies. Today's advertising account executive knows how to keeps clients happy while coaxing great campaigns from the creative team.
The idea of an ad exec conjures up old-school characters from Mad Men doing whatever it takes to keep the client happy. Beyond stellar relationship management skills, let's look at what else employers expect from advertising account executives today.
Advertising account executive duties and expectations
As the link between client and creative, account executives need to speak both languages. They also need to keep a lot of balls in the air, making sure advertising content gets delivered on time and under budget, while staying in close communication with the creative team and keeping the client happy. They also can be responsible for project management and making sure creative freelancers are up to speed and working effectively.
Advertising account executives manage budgets, ensure adherence to brand guidelines and keep leads for new business moving through the sales pipeline. They also are skilled at bringing in and closing new contracts.
To earn a senior advertising account executive salary, you'll have to do more than write creative briefs or usher work through legal and client approvals. You have to play an active role in creating integrated campaigns and monitor the work of multiple teams, often managing other account executives to ensure that content is aligned with a given client's brand.
Professional experience and skills
Hiring managers generally ask for a four-year degree in advertising, business, marketing or a related degree. A mid-level job requires one to three years of experience in marketing or advertising. If you previously worked as an account planner or coordinator, you may be able to command a higher advertising account executive salary.
You must be able to anticipate obstacles and have a sense of urgency to succeed in this role. Experience with Adobe Creative Suite and Microsoft Office are common job requirements. Some positions may also call for customer relationship management (CRM) or enterprise resource planning (ERP) tool knowledge, if the job description includes generating and qualifying sales leads.
Advertising account executive salary benchmarks
According to The Creative Group Salary Guide, an advertising account executive starting salary now ranges from $53,250 to $74,000. (An advertising account manager with five or more years of experience is projected to receive a starting salary of $67,750 to $94,500.) Use our Salary Calculator to adjust these salaries for your city.
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