The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics. Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your digital marketing manager recruitment needs.
Advertisements
Analytics
Brand Awareness
CRM
Campaign Planning
Database
Design
Digital
Digital Marketing
Email Campaigns
Salary for Digital Marketing Manager in Los Angeles, CA
$103,163 - $147,375
25th percentile
$103,163
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$129,035
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$147,375
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist $108,403 $129,363 $154,253 Digital Marketing Specialist $73,033 $87,443 $103,818 Digital Project Manager $94,648 $120,848 $142,790 Web/Mobile Analytics Specialist $93,338 $111,678 $141,808 Email Marketing Manager $87,770 $107,093 $132,310 Email Marketing Specialist $66,810 $81,220 $95,630 SEO Specialist $74,998 $98,578 $115,935 Paid Search Specialist $70,740 $87,770 $107,420 Marketing Automation Specialist $80,238 $97,923 $123,140 Social Media Manager $79,583 $99,233 $121,830 Social Media Specialist $65,828 $78,600 $93,665 Digital Community Manager $68,120 $84,168 $96,940
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